Diedrik Syoen

DIEDRIK SYOEN

In close cooperation with sales, business development and management, Diederik explores ways to expand the CREAX brand by improving the services, identifying target markets and developing strategies to communicate with them. Diederik has 5 years of experience in leading innovation projects within CREAX and is still regularly consulted to share his insights.

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The Four Essential Steps Towards Open Innovation Success

Although ‘open innovation’ is the talk of the town in R&D circles, leveraging external sources of innovation remains challenging for most companies. In 2013, researchers Dr. Joel West (Keck Graduate, Institute of Applied Life Sciences) and Dr. Marcel Bogers (University of Southern Denmark) suggested a four-phase model for inbound innovation projects. They emphasized that open innovation needs to go further than just obtaining external ideas. Integration, commercialization and the interaction between the firm and its collaborators are just as important. This post explores the four essential steps towards open innovation success.

How to Increase your ‘Return on Innovation’?

While the importance of innovation is crystal clear for many organizations, daily execution usually remains challenging. When renewing products, services or business processes, companies often encounter the same obstacles. But what if companies could learn from each other? Can innovation be streamlined by sharing successes and failures? That’s precisely what the first CREAX innovation roundtable was determined to find out. In collaboration with Oracle, we gathered a diverse group of innovation professionals for a lively debate on how to move from theorizing to getting things done. This is what we learned.

Product Innovation of a Trolley: A 3-step Journey

Consider the world’s most ingeniously designed products. Whether it’s your smartphone, your favorite racing bike or a nifty robotic lawn mower – they all have a one thing in common: rather than being conceived overnight, they were shaped by a series of consecutive, systematic innovations. But how does such a structured product innovation approach look? This CREAX project illustrates the ins and outs.

Why Innovation Fails (And How to Succeed)

Here’s a wild guess: the majority of large enterprises will probably claim they know exactly what innovation is all about. Yet, in spite of impressive resources, big companies are responsible for only a small fraction of disruptive innovations. What is at the root of this paradox? Why does so much innovation fail? And more importantly: what can companies do about it?