Melba Kurman Archives - InnovationManagement

MELBA KURMAN

Melba Kurman is an analyst and speaker with over 15 years of experience in bringing innovative technologies to market. Melba’s commercial and academic work experience gives her unique insight into industry/university research and product development partnerships. She was a product manager for Windows Server at Microsoft and more recently, was responsible for marketing Cornell University’s intellectual property portfolio to industry partners. She is an expert in university technology transfer strategies and challenges. Melba writes the popular Tech Transfer 2.0 blog, and is the president of Triple Helix Innovation, a consulting firm dedicated to improving university and industry innovation partnerships

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The Benefits of Partnering with US Universities in the Era of Open Innovation

Today's University is a rich resource for companies seeking game-changing technological breakthroughs. In this in-depth article Melba Kurman looks at the benefits of open innovation partnerships between companies and American university researchers.

Asking the Important Questions: A Guide to Design Thinking And a Better Way to Serve Customers

Design thinking should be a way of life for senior managers. Melba Kurman spoke to Sara Beckman, design and innovation expert at Haas School of Business at the University of California, Berkeley, about how to apply design thinking to the innovation process.

Ideascale2021-12-20T16:50:41-08:00May 30th, 2011|Categories: Interview, Strategies|Tags: Best Practices, brainstorm, consumer insights, creative problem solving, creative thinking, Creativity, Crowdsourcing, customer engagement, customer insights, design thinking, divergent thinking, empathy, Failure, holistic view, Ideation, Interview, lessons learned, market research, Problem Solving, Product Development, prototyping, reframing, storytelling|