Tony Davila is professor of Entrepreneurship at IESE Business School. He has also been Professor at the Harvard Business School in recent years teaching in the MBA core curriculum. Before coming to IESE, he was a faculty member at the Graduate School of Business, Stanford University after receiving his doctorate from the Harvard Business School. He is co-author of The Innovation Paradox (2015), Making Innovation Work: How to Manage It, Measure It, and Profit from It (2006) and Malea Fashion District (2014).


Landscape Monitor for Startups

Entrepreneurs deal with high levels of uncertainty; probably more than any other business. The more disruptive the startup, the higher the level of uncertainty. Will the customers buy? How do we reach them? Will we be able to sell at a profit? Will our partners do their part? Who is out there that we can learn from? Are there threats that we are unaware of?