Rita Zehetner is a Senior Innovation Consultant at Edizon. Her consulting activity focuses on the fields of market-driven innovation strategies, product development processes and creativity techniques. Rita holds a master’s degree in business administration and communication sciences. Before joining Edizon, she worked as an international product development manager for Lomography. She is the author of three books and several articles about market-oriented product development.
For the past 11 years, we’ve worked with product managers and helped them to perform better. We know their challenges and we know their worries and needs. For this reason, in this article, we want to share some tips that make their life a lot easier.