The modern world is constantly moving forward, and at an ever-increasing pace. The rate of change is highly influenced by the rate of technological development.
In an analysis of high performance innovators (called in this article the “Global Innovation 1000”), researchers made a surprising discovery: “spending more money does not open the doors to innovation.”
Today’s University is a rich resource for companies seeking game-changing technological breakthroughs. In this in-depth article Melba Kurman looks at the benefits of open innovation partnerships between companies and American university researchers.
Last week, we introduced the topic of R&D's frequent lack of marketing support for its ideas and some culturally ingrained attitudes that can contribute to this. This communication gap is frustrating, especially for those in R&D whose role it is to develop and sell-in new initiatives. This week, we continue this discussion and describe strategies to help overcome resistance.
One of the most common frustrations expressed by R+D professionals is that marketing lacks interest in their ideas. Why is this often the case, and what can be done about it?
Many would-be innovators share a common frustration: persistent difficulty in gaining traction for their new ideas with the people they need to cultivate in order to advance them. Why do they often struggle? There are numerous reasons, but a common one is that they all too often rely on opinions to make their case instead of applying facts and data.
Michael Fruhling rececently spoke with Dr. Horst Wenck, Beiersdorf's Corporate VP of R+D, about his company's approach to open innovation. One key is its OI web portal, which carefully cultivates a qualified set of external partners. Once a relationship is established, Beiersdorf forms a 'project house,' where qualified partners are deeply immersed in its current technical needs and challenges and the corporate intelligence it has gathered to support its OI priorities.
Business model innovation is a potentially powerful strategy for growing your business in the current recessionary economy. In this article, Jeffrey Baumgartner provides a helpful overview of it, and outlines some ways in which your organization may be able to leverage it.
Open innovation R+D gatekeepers also should act as product champions. They should be empowered to recognize, build a case for, and advocate select external submissions as fledgling new business opportunities, asserts Michael Fruhling. Here's an example.