The missing ingredient of innovation may lie in the human ability (or lack thereof) to see the world from someone else's perspective and take action on the insights that this ability can reveal.
According to the Gartner Hype Cycle model, media coverage of a new technology goes through five distinct phases. Graham Horton has discovered that the way media treats innovation follows a similar pattern.
Emulation is a viable technique for driving innovation. However, one has to look outside of their current industry for it to have any real value, often very far away from that industry.
