insights

Want to Drive Innovation? Talk to Your Customers

The customer is always right. The timeless aphorism holds truer now than it ever did before, as the customer truly drives the ever-changing trends and shapes the industry, with companies battling each other to stay relevant in the hearts and minds of their devoted audience.

Is Innovation Data About More Than Ideas?

Anyone who is managing their innovation program with innovation software is generally amassing a wealth of data. Many people are looking at that data on an individual idea-level, but it’s actually possible to start looking at that data and identifying new themes, trends, or topics that will inform your strategy in the coming years by grouping that information on tags, text analysis, and more. It can be a trend early-warning system if you pay attention to it.

How Employee Diversity Promotes Business Innovation

Lack of diversity among employees hurts a company’s ability to innovate and remain competitive. Diversity - both inherent and acquired - naturally drives innovation through team members’ different abilities to spot gaps, solutions, and opportunities; to avoid groupthink; and to reach clients and customers who were inaccessible before.

Rethinking The Way We Generate Insights

Identifying new sources of growth has become increasingly more complex given the myriad of alternatives that new business models, strategic partnerships, advanced technologies, and other disruptive mechanisms offer us. Taking a systematic approach to finding these opportunities means veering from our usual mode of operations to a much more speculative mindset where the learning journey is as important as the destination itself.

Using Global Insights to Drive Local Innovation

“Innovation” has become yet another buzz-word, used overwhelmingly by organizations to distinguish themselves from competitors. This article explores one strategy that local champions can use to be more innovative in their local markets: scan the globe for trends and insights and generate insights and ideas that can be adapted to drive innovation at the local market level.