If you want to see the type of behavior adults need more of, watch some 5-year-olds on a playground for a few minutes. Step back in time and forget about deadlines, committee meetings, and company politics and think about how children create and invent anything they desire at a moments notice.
Everyone needs to be responsible for innovation. It doesn't matter what your job is. It's still part of your work to improve things and even invent things, says author and creativity expert Gregg Fraley in the latest Creativity in Business interview.
It may seem that tweaking existing offerings may be the safer or more provable approach, but the world may be changing too quickly or in very broad ways, ways in which an incremental approach may be insufficient for long term growth.