When we are trying to generate ideas in order to solve a problem, whether through anticonventional thinking, brainstorming or another method, we typically distance ourself slightly from the problem. We look for ideas on how to improve our company’s product, how to deliver better customer service, how to cut costs or alternative business models. In all of these cases, we separate ourselves from the problem and, by so doing, we potentially limit our understanding of the problem. Why not take a different approach and become the problem?
Very often the best way to innovate is to borrow someone else’s idea and apply it in your business. A successful innovation does not have to be an all-new invention. It just has to be something new to your business that is beneficial, explains Paul Sloane.
Does disciplined innovation really create the big new idea? Do we need to allow for more "random creativity?"