Amy Kenly

AMY KENLY

Amy Kenly has over 14 years professional experience in innovation, product development and PLM. Kenly, a regular speaker and blogger on social product innovation, has been selected by PDMA to author a chapter on “Social Media and New Product Development” for the upcoming third edition of the PDMA Handbook on New Product Development. Kenly leads Kalypso’s Social Product Innovation practice, which has recently published the white paper “Social Media and Product Development: Early Adopters Reaping Benefits amidst Challenge and Uncertainty.” To access the white paper and research findings, visit kalypso.com/spike.

LinkedIn

Twitter

Social Product Innovation Challenges: Sustaining Processes

A couple months ago I laid out the framework for the most common challenges companies face as they get started with their social product innovation initiatives. The most common challenges fall into five main buckets – strategy, people and culture, business processes, technology and sustainability. So let’s take a deeper look at typical sustainability challenges and some ideas for overcoming them.

Characteristics of Winning Communities for Social Product Innovation

Internal and external communities can bring real value to your organization by providing ideas and feedback for the innovation pipeline. Amy Kenly takes a look at several leading practices companies should consider when managing or participating in these communities.

Social Product Innovation Challenges: Business Processes

Recent data from the Industrial Research Institute (IRI) shows a sharp rebound in planned R&D spending. After the past few years of operating with reduced budgets and staff, companies are finally starting to make the R&D investments they need to ramp up the innovation and product development activities that will help them achieve their growth goals.

Social Product Innovation Challenges: Culture and People

The most common challenges companies face as they get started with the application of social models and technologies to innovation and product development fall into five main buckets – strategy, people and culture, business processes, technology and sustainability. In this post I will take a deeper look at the typical challenges around people and culture during a social product innovation initiative, and some ideas for overcoming them.

Social Product Innovation Challenges: How to Develop Your Strategy

A couple weeks ago I laid out the framework for the most common challenges companies face as they get started with their social product innovation initiatives. The most common challenges fall into five main buckets – strategy, people and culture, business processes, technology and sustainability. So let’s take a deeper look at developing a social product innovation strategy, the typical challenges and some ideas for overcoming them.

Social Product Innovation – Real Challenges and Real Solutions

As companies start looking at ways to incorporate social media models and technologies into the innovation and product development process, there seem to be two very defined – and very vocal – arguments for and against. One side seems to have the opinion that social media will save the world. If everyone can just happily and openly share and co-create, life will be better and easier. The other side believes that social media is a waste of time and has no place in business, much less embedded in the sacred innovation and product development processes that many companies hope will help them stay afloat and even grow during the recession and recovery.

Social Media and Product Development – from Theory to Practice

Many of us have seen those “Did You Know?” videos on YouTube. With millions of views, these compelling videos give facts and stats on globalization in the information age, demonstrating the pervasiveness of social media as a medium for collaboration, knowledge sharing, open discussion and relationship building. This post briefly discusses three areas that show the most promise for generating real business value.