Curt Croley is senior director of Innovation & Design at Motorola Solutions. He oversees a group of global designers, researchers and technologists who are responsible for indentifying future trends and bringing their visions to practice through highly-differentiated product designs for mission-critical communication solutions for enterprise and government customers. In his 13 years at Motorola, he has been issued 47 patents with 12 pending. Throughout his career, Curt has periodically captured his professional experience and leveraged these insights in educating hundreds of design students as an adjunct professor at several universities and design schools. He holds a Bachelor of Science degree in Industrial Design from Kent State University.

Harnessing the Power of Insight: Customer-Centric Innovation in a Changing World

Anyone has the raw capability to think of a great idea, but not everyone has the ability to bring ideas to fruition. It’s a process that requires vision, a strong handle on industry trends (both present and future) and risk takers willing to champion seemingly impossible feats. Most companies have innovators or teams of innovators with these qualities, but many don’t incorporate both customer feedback and customer observational research as key components for designing the next generation of product development. This article will explore the benefits of leveraging a customer-centric model to create more innovative, user-friendly devices that provide the support customers really need.