Tom Klaassen

TOM KLAASSEN

Tom combines 10 + years of experience in designing high-end digital products with masters in Communication Design and Marketing Management. He quickly acclimatizes with different business challenges and specializes in converting end-user insights to innovative and successful digital solutions with Bankai.

E-mail: [email protected]

It’s All About Interaction!

The central role of Interaction Design when creating delightful customer experiences

Organisations depend on their competitive advantage in order to become or keep successful, relevant for their customers and grow over time. As we all know, competitive advantage is achieved via either one – or a combination - of the strategies involving pricing, service and product quality or customer service excellence. We argue that another overarching strategy should always be present in a company’s strategy; delivering an excellent, desirable and memorable customer experience.