ODI Practitioner Insights: An Interview with Marco de Polo from Roche Diabetes Care

It is quite rare for a company to open up and offer a true and detailed insight into their unique practices and experiences on their path to becoming more customer-centric. However, Marco de Polo from Roche Diabetes Care does exactly this in this interview with Martin Pattera.

It’s All About Interaction!

The central role of Interaction Design when creating delightful customer experiences

Organisations depend on their competitive advantage in order to become or keep successful, relevant for their customers and grow over time. As we all know, competitive advantage is achieved via either one – or a combination - of the strategies involving pricing, service and product quality or customer service excellence. We argue that another overarching strategy should always be present in a company’s strategy; delivering an excellent, desirable and memorable customer experience.