brand driven innovation

Lessons from Apple on Why Aesthetic Innovation is Important

It’s pretty much impossible to argue with Apple’s success. It’s one of the most valuable companies in the world, and has maintained dominance for its reputation as an innovative company that produces top-of-the-line hardware. Because of its products and brand reputation, Apple has gained a cult following that will buy nearly every new product that emerges, year after year. So why, even with the high price tag, are so many consumers willing to shell out for every new gadget that comes along?

Brand Relevancy: Brainstorming Your Way to Business Innovation and Growth

Running a business is tough, no matter what industry you're in. Retaining loyal customers and remaining relevant are some of the biggest challenges faced by today's business owners. Fortunately, you're not alone and your company is not the first to navigate these waters.

Brand Driven Innovation

Erik Roscam Abbing's book ‘Brand Driven Innovation’ describes a new way of thinking about- and practising innovation, driven also by a unique view of the brand. Eric shares the story of how Brand Driven Innovation came into being and what it means for an organisation’s innovation practise.