Just like oil became a valuable commodity in the 20th century, data is also proving to be priceless to companies and business organizations in the 21st century. Data analysis specialists have projected that by the end of 2020, business enterprises will have data amounts equivalent to 44 zettabytes, or 44 trillion gigabytes.
Innovation is so important that most senior executives say that it’s integral to their company’s success. Because companies invest so much in it, getting a return is critical. Poor measurement practices result in bad or incomplete information, wasted resources, and a lower return on innovation investments. InnovationManagemenet asked James Andrew, senior partner of BCG and coauthor of the senior management survey Measuring Innovation 2009 a few questions about the importance of measuring your innovation efforts.