Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Penn State University’s Smeal College of Business Administration, USA; and Professor Emeritus, DeGroote School of Business, McMaster University, Canada. He pioneered the original research that led to many groundbreaking discoveries, including the Stage-Gate® Idea-to-Launch process. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in thousands of companies.


Email: [email protected]

Webpage: www.bobcooper.ca


Unlocking “Pipeline Gridlock:” Effective Portfolio Management is the Key

Too many projects in the development pipeline is a common but serious complaint in new-product development departments. Pipeline gridlock leads to under-resourced development projects, which end up taking too long to get to market, and then often under-perform. Solutions are offered—Gates with Teeth, Red Flags, and the Productivity Index—to achieve a more balanced development pipeline with fewer projects but better projects.

Agile Development for Manufacturers: The Emergent Gating Model

Agile is employed within Stage-Gate for new-product development by manufacturers with positive performance results; but must be adjusted from the software version of Agile – the result: the emergent Agile-Stage-Gate hybrid model.

Digital Transformation and Its Impact on New-Product Management for Manufacturers

For the manufacturer undertaking new-product development, Digital Transformation means smart new products with embedded software. Digital products in turn require software and hardware development teams to work together – a hybrid project – which ultimately leads to combining software development methods with the more traditional gating process that manufacturers use.

Integrating Agile with Stage-Gate® – How New Agile-Scrum Methods Lead to Faster and Better Innovation

Recent experiences show that Agile project-management methods can be used in the innovation process and has a great potential to reduce development time and increase the success rate of new products. The article briefly outlines how an Agile method, such as Scrum, can be used within a structured innovation process with milestones and decision points, such as Stage-Gate®, and what benefits it provides to both manufacturers and service-providers.

Bold Innovation in Mature Markets: The Five Vectors

Doing more of the same old product improvements, extensions and modifications – product renovation – won’t deliver the sales and profit impact needed to grow the business. To the great majority of businesses, product development means line extensions, improvements and product modifications and only serves to maintain market share. Firms increasingly compete for a piece of a shrinking pie by introducing one insignificant new product after another. The launch of a truly differentiated new product in mature markets is rare these days.