5 Elements to Consider when Commercializing Your Ideas
In this article, we look at five tips to launch your next innovation, using a proven framework for successful launch and scale.
In this article, we look at five tips to launch your next innovation, using a proven framework for successful launch and scale.
Product innovation shouldn’t be scary. But if you don’t know where projects are throughout the development process, those projects could be as good as gone. This article considers how the level of visibility organizations have into a product as it progresses through the full commercialization process directly relates to its success. What steps can organizations take to expand their field of vision into product lifecycles and how can having a single source of truth be the light in the darkness?
From our talks with innovation management practitioners and business executives it seems that not many organizations have a well-defined and integrated innovation strategy. To find out more about how to go about creating and executing such a strategy, we spoke to Wouter Koetzier and Christopher Schorling at Acceture who encourage a very pragmatic and execution-oriented approach.
This article delves into the goals every organization should work toward to boost product development performance, looks at how these goals further a product organizations ability to bring innovative products to market, and outlines the ways that a Product Portfolio Management (PPM) Solution helps companies reach these goals.
Universities and higher level research institutes need a better way of getting innovations into the market and that means taking risks earlier in negotiations. IP management systems designed for early disclosure could be the answer, argues Maxine Horn.
One key partner that has the potential to greatly affect and enhance the human condition is government. This author prefers the open market as the main catalyst for change, but given the complexity and scale of certain types of research, government can play a vital role in advancing knowledge in science and technology by supporting basic research. While some governments have been funding research for quite some time, the inefficiency of the process may be keeping new discoveries from being commercialized.
One of the most prevalent and dangerous misconceptions in innovation [...]
There are plenty of innovation and ideation efforts that yield new ideas for growth but never generate a dime for their inventors or the companies that develop them. Why? Because many inventors don't understand how to jump the gap from ideas to actually selling them.