When COVID-19 shut down the United States in 2020, everyone wanted to be a part of the solution. At NASA, the entire NASA workforce expressed their desire to help the nation combat the virus – even though most of their employees were asked to work from home.
An in-house innovation program is becoming a common fixture in the most competitive organizations. However, in a recessed economy, these research & development programs can sometimes get eliminated, because they struggle to prove or articulate value.
Most innovators cultivate traits like creative risk taking, positive reinforcement and strategic planning. However, there is another branch of innovation in which innovators still require a great deal of training.
Shouting the Innovation Message (Finally): The Growing Importance of Internal Communication Planning
In the past year or so corporate innovation leaders have clearly taken an “ecosystem” perspective to their innovation activities. What this ultimately means is that they view all of their program’s activities as a connected whole and driving towards higher-level goals, often aligned with broader cultural change.
Business is changing. To be successful in the twenty-first century, businesses in developed economies must connect with people’s emotions. This move towards greater emotional intelligence explains why “storytelling” has become so fashionable in marketing and therefore, in the following article, we will explain how you can bring storytelling into your innovation work. The aim:helping you create novel concepts that also connect emotionally.