When COVID-19 shut down the United States in 2020, everyone wanted to be a part of the solution. At NASA, the entire NASA workforce expressed their desire to help the nation combat the virus – even though most of their employees were asked to work from home.
Not everyone knows that NASA has embedded crowdsourcing into their strategy and capabilities. But in fact, back in 2011 (after they ran a highly successful crowdsourcing pilot) NASA established the Center of Excellence for Collaborative Innovation (CoECI).
Numerous organizations run crowdsourced innovation programs, because companies can find better new ideas and take action on those ideas faster. This process allows companies to set a challenge and gather ideas from hundreds, thousands, or hundreds of thousands of participants.