Emotional Intelligence has long been known for being one of the main qualities of a good leader. Psychologist and journalist Daniel Goleman wrote “What Makes a Leader”, a popular article from 1998, where he lists emotional intelligence as one of the main leadership components.
Lack of diversity among employees hurts a company’s ability to innovate and remain competitive. Diversity - both inherent and acquired - naturally drives innovation through team members’ different abilities to spot gaps, solutions, and opportunities; to avoid groupthink; and to reach clients and customers who were inaccessible before.
Mitigating the high failure rate associated with entrepreneurial endeavour is something that concerns investors as well as potential entrepreneurs - “do I risk myself?” is a lurking question many ask of themselves or the person putting money on the table.
Business is changing. To be successful in the twenty-first century, businesses in developed economies must connect with people’s emotions. This move towards greater emotional intelligence explains why “storytelling” has become so fashionable in marketing and therefore, in the following article, we will explain how you can bring storytelling into your innovation work. The aim:helping you create novel concepts that also connect emotionally.