Veganism is hitting the mainstream and leading the way as the future in business—especially in the realm of restaurants and fast food.
In Denmark, new food trends are popping up like mushrooms. Consumers want climate-friendly, organic food that is locally produced. They want to be informed about calorie-content when they eat in restaurants, and they want ‘homemade’ food – cooked by someone else. These demands are producing a challenging environment for food producers, who often do not focus on developing the most appropriate products. However, change is underway. A new tool, Food Innovator, should help businesses to involve consumers in the development of new products.