The Dynamic Duo of Innovation: Ethnography and Big Data
The combination of Big Data and ethnographics can be a potent toolset for uncovering innovation opportunities, as a growing number researchers are discovering.
Innovation: Understanding the Strategic Role of the End-users
How do you go about incorporating end-user viewpoints into innovation? Indeed should you? There's a debate around both questions but whichever side of the fence you are on, social science has a role to play in understanding how end-users can and should influence product development. Emma Pivetta I Contreras describes the techniques.