When it comes to innovation in an enterprise setting, the majority of attention usually goes to all the exciting things. The bold ideas, the grand technological possibilities, the potential benefits of digital and structural transformation, the trailblazing.
How can those at the top ensure they and their organizations are fit for the future? Perhaps the biggest challenge facing leaders today is to ensure they are capable of navigating themselves and their organizations through a complex and rapidly evolving future landscape. The reality is becoming clear, a good future focused leader has to have a “futurist mindset”.
Business innovation benefits business owners and consumers alike. It helps grow competitive advantage in saturated markets and time and time again have proven to be financially lucrative and socially inspiring. It's crucial to any organization's long-term success and especially hard to scale and maintain.
Lots of industries care about intellectual property and proprietary information, but perhaps none more so than the automotive industry where product development is seen as the competitive edge.
Many companies develop their new products in secret and behind their own closed doors. They then launch their radical new approach with a fanfare of marketing expenditure. They are often disappointed. Paul Sloane looks at how organizations can harness the power of randomized control trials to drive successful innovation.