Gaurav Bhalla

GAURAV BHALLA

Gaurav Bhalla is a strategy, innovation, and marketing professional with global experience, having worked on three continents and with companies in over 20 countries. He is also owner and CEO of Knowledge Kinetics. The company focuses on the practice of customer-driven innovation and value co-creation.Gaurav previously was the Global Innovation Director, at Kantar-TNS, one of the world’s largest market information and insight companies. Additionally, he held positions in corporate strategy, brand management, sales management, and market research at companies such as Nestle, Richardson Vicks, and Burke.

Dr. Bhalla holds a BA (Hons.) degree in Economics and Mathematics from Delhi University, an MBA with a concentration in Marketing and Finance from the Indian Institute of Management, Ahmedabad, and a PhD in Business from the University of Kansas. He has published research papers in leading technical journals dedicated to marketing, marketing research and statistics, and has presented before professional and academic societies in the USA and abroad. Dr. Bhalla has also served as an adjunct professor at Duke University’s Fuqua School of Business. He is currently associated with the University of Maryland’s Smith School of Business as a member of the Department of Marketing’s Corporate Advisory Board.

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Potential of Collaboration & Co-Creation to Usher in Social Change, One Citizen at a Time

We are all very familiar with traditional examples of collaboration and co-creation that produce commercial benefits for companies – Nike, P&G, Electrolux, Unilever, Frito-Lay, etc. But what about social benefits; can emerging platforms of collaboration and co-creation also produce social benefits? Can they channel the energy of everyday citizens into constructive activities that usher change in a more peaceful and civil manner than what we are witnessing across Egypt today? In my opinion, the answer is a definite yes.

Collaboration and Co-Creation: Relevant For All Socio-Economic Groups

Practitioners getting acquainted with collaborative innovation frequently ask the question whether the platforms of collaboration and co-creation work better in certain sectors (finance, technology) and in specific environments (B2B, B2C). Additionally, they also wonder whether these platforms are likely to enjoy greater success with customers who have a relatively higher socio-economic status.

2019-10-15T15:06:29-07:00December 7th, 2010|Categories: Blog Archive|Tags: , , |

Collaboration and Co-creation: Incentives Are Important

Customer collaboration and co-creation rests on a few key assumptions; that customers are passionate about the collaboration objective(s), and are willing and able to offer their time and creativity. Notice the deliberate usage of the word “offer,” not donate or contribute. Why? Why should customers offer their time and creativity? And what do they get in return? We know how the company or organization inviting collaboration benefits. But how do the collaborators benefit; what’s in it for them?

Embrace Collaboration and Co-creation: They are here to Stay!

Diversity of usage and increased exposure are sure-fire indicators to determine whether a particular business practice is destined for faddish despair, or for more enduring glory. Using these indicators, the new and emerging platforms of marketing and innovation - customer collaboration and co-creation - are here to stay. Though still in the early stages of growth and adoption they are fast becoming mainstream business practices, as the following examples illustrate.

Clinic of Innovation – Where Ideas are Born, Nurtured, and Grown

Health clinics are a common feature of most urban health care landscapes treating ailments and illnesses not serious enough to be treated by hospitals. But when was the last time you ran into a “clinic of innovation” – a clinic that treats ideas rather than patients? Chances are pretty low, unless you happened to be in Norway recently.

When is an Innovation Not an Innovation?

Adjustable-rate mortgages. Zero calorie colas. Television webisodes! Even in tough times, companies maintain a healthy slate of new products and ideas by creating new markets or boosting market share in existing segments. But is every new product or service offered to customers an innovation? In this article, Dr. Gaurav Bhalla, with over 30 years of global experience in the fields of strategy, innovation, and marketing shares his thoughts on the subject of innovation.

2019-10-15T15:05:49-07:00October 19th, 2009|Categories: Strategies|Tags: , , , |