GIJS VAN WULFEN

Gijs van Wulfen (1960; Dutch) is a keynote speaker, author and trainer on innovation and design thinking. He is the founder of the FORTH innovation method and LinkedIn Influencer. In his books, posts and speeches Gijs likes to make a complex theme like innovation simple. Check out gijsvanwulfen.com.

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7 Innovation Lessons From the First Man on the Moon

After reading Neil Armstrong’s biography, Gijs van Wulfen discovered there are many lessons from the Apollo 11 trip which can be applied to our everyday innovation projects. Here are seven inspirational lessons learned. Can you think of more?

Five Ways to Commit Innovation Suicide

Customers change. Competitors change. Technology changes. If you don’t do anything, new and competitive products catch up and overtake your products and services quickly. A study by A.D. Little has shown that the life cycle of products has decreased by factor 4 the last fifty years. So innovation is essential. But it is time consuming. It demands a lot of resources. And a positive outcome is very uncertain. In this blog Gijs van Wulfen offers a helping hand by identifying five common mistakes to avoid.

The 66-Point Innovation Checklist

Gijs van Wulfen has developed a structured innovation approach connecting creativity and business reality in five steps: Full Steam Ahead, Observe and Learn, Raise Ideas, Test Ideas and Homecoming. Here he summarizes the benefits of his method in a 66-point innovation checklist.

21 Situations When you Should Not Innovate

With an abundance of innovation success stories circulating the net and popular business publications, when do we hear about the other side of the coin – when is innovation not the answer to our organization's problems? Gijs van Wulfen provides 21 examples of when we should avoid innovating. What are your experiences?

2021-12-03T07:05:16-08:00April 24th, 2012|Categories: Front End of Innovation, Strategies|Tags: , , |

The Bouillon Soup Lesson: You Cannot Innovate Alone

It is often in the commencement of one’s career that simple mistakes are made. Whether it’s a result of inexperience, blinding enthusiasm or fearlessness doesn’t really matter, as long as the lesson learned serves you, and others, well. Gijs van Wulfen shares a constructive experience from his first innovation position.

How to Get Rid of Old Ideas?

Have you participated in a brainstorming session that felt like wasted time? For some reason no new and interesting ideas were formed? Perhaps you need to get rid of your old ideas first! Gis van Wulfen explains.

Innovators Look for Problems

A brand new innovation often requires changing a person’s behavior or habits, which can be a nearly impossible task! So why not approach innovation by looking at existing problems? Gijs van Wulfen looks at 10 practical problems and innovative new products or services solving them.

One Out of Seven is Ridiculous

Suppose you are a professional soccer player, chosen to kick the penalties for your team. And you scored only one out of seven penalties. Would you be satisfied? How long do you think your trainer and fellow players let you take penalties? They would probably kick you out of the team after the second failure in a row.

2021-12-02T17:56:30-08:00December 20th, 2011|Categories: Front End of Innovation, Idea Management|Tags: , |

40 Reasons Why People Struggle with Innovation

The fuzzy front end of innovation confronts you with a lot of questions. For the new edition of my book ‘Creating innovative Products and Services' I have posted a question on front-end innovation struggles to innovation practioners in more than 20 linkedin groups. The response was massive. I made a list of forty reasons why people struggle starting innovation in their companies in daily practice.

2021-12-02T16:37:03-08:00December 6th, 2011|Categories: Front End of Innovation|Tags: , |

Use Front and Back End of Innovation Skills

With a front-end that's fuzzy and a back end that isn't very effective, no wonder creating new products and services isn't easy. Gijs van Wulfen explains why connecting the two can enhance inspiration and smooth the innovation implementation process.

Never Start Innovation with an Idea

Are you trying to come up with the next big idea to jump-start innovation in your company? Try another approach. Gijs van Wulfen gives us three reasons why you should not start an innovation initiative with new ideas, rather formulate a clear and concrete innovation assignment. Here's how!