Harvey Briggs Archives - InnovationManagement

HARVEY BRIGGS

Harvey has spent over 25 years creating both award-winning communications and new products for such brands as Chevrolet, Pepsi, Kraft, Kimberly Clark, Mercury Marine and many others. He is a graduate of the University of Michigan where he prepared for this modern world by studying Latin. Harvey served on the Board of Directors of the Product Development and Management Association and has spoken on the subjects of branding, advertising creativity, and innovation at conferences across the country. Harvey is the founder and Director of Disruption of OBX Thinking, a product innovation and marketing firm in the US.

Twitter

The Innovation Obsession

Forget the buzzword, what is true innovation? How should it be used and how does it affect our everyday lives? Harvey Briggs takes a critical look at how the concept of innovation is used today, and what it should be.

Ideascale2021-12-02T18:03:11-08:00January 18th, 2012|Categories: Evergreen|Tags: defining innovation|

3 Ways to Tap into the Voice of the Culture

For decades we’ve been taught the surest way to developing successful new products is to listen to the voice of the customer. And we’ve all experienced focus groups and surveys. Consumers tell you they want one thing and then turn around and do another. So which is the right voice to listen to? Harvey Briggs provides some guidelines.

Ideascale2021-12-02T16:20:53-08:00October 14th, 2011|Categories: Collaborative Innovation, Evergreen, Open Innovation|Tags: audience research, customer engagement, customer research, demographics, Innovation Culture|

In Praise of Bad Ideas

We’ve all been there; a brainstorming session, presentation, meeting or other group event when somebody blurts out what is clearly the worst idea in the world. But bad ideas can be good. Harvey Briggs explores why.

Ideascale2021-12-02T16:17:28-08:00September 30th, 2011|Categories: Evergreen|Tags: bad ideas, Best Practices, brainstorming, Creativity, Failure, Ideation, rejection|

Four Ways to Dip Your Toes into the Open Innovation Waters

In view of the changing economic and competitive conditions, award-winning creative director Harvey Briggs encourages all companies to explore the different possibilities and opportunities available through open innovation.

Ideascale2021-12-02T16:10:34-08:00September 15th, 2011|Categories: Evergreen|Tags: Best Practices, co-creation, collaborative innovation, Crowdsourcing, Innovation Management, Open Innovation, smartsourcing|

Five Strategies to Light a Fire Under Your Innovation Program

How can we introduce a culture of radical innovation into our companies before we get to the brink of bankruptcy? Harvey Briggs shares strategies to make sure your company feels the heat before it's too late.

Ideascale2021-12-02T16:06:45-08:00September 1st, 2011|Categories: Leadership, Strategies|Tags: company culture, Innovation Culture, innovation development, Innovation Strategy, leadership, radical innovation, risk management, speed of innovation, team development|

5 Ways to Bridge the Implementation Gap

Ideas may be plentiful, but getting the good ones to market can be difficult, if not impossible.Why are some companies able to achieve this task better than others? Harvey Briggs takes a look at five traits observed in companies that are highly effective at executing their innovation plan.

Ideascale2021-12-02T16:02:46-08:00August 11th, 2011|Categories: Evergreen|Tags: Employee Engagement, expectations, front end of innovation, idea execution, idea implementation, Ideation, implementation, innovation execution, Innovation Management, innovation planning, marketing, process improvement, team building, trends|

Thinking Outside the Innovation Box

If you want your team to think outside the box, you have to create one for them first. Don’t start an innovation project until you’ve clearly articulated the strategic framework for your team. There are many models out there, here’s one of our favorites.

Ideascale2019-10-15T15:08:27-07:00August 4th, 2011|Categories: Evergreen|Tags: brainstorming, innovation box, Innovation Management, Innovation Strategy, innovation toolkit|