Harvey Briggs

HARVEY BRIGGS

Harvey has spent over 25 years creating both award-winning communications and new products for such brands as Chevrolet, Pepsi, Kraft, Kimberly Clark, Mercury Marine and many others. He is a graduate of the University of Michigan where he prepared for this modern world by studying Latin. Harvey served on the Board of Directors of the Product Development and Management Association and has spoken on the subjects of branding, advertising creativity, and innovation at conferences across the country. Harvey is the founder and Director of Disruption of OBX Thinking, a product innovation and marketing firm in the US.

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3 Ways to Tap into the Voice of the Culture

For decades we’ve been taught the surest way to developing successful new products is to listen to the voice of the customer. And we’ve all experienced focus groups and surveys. Consumers tell you they want one thing and then turn around and do another. So which is the right voice to listen to? Harvey Briggs provides some guidelines.

Five Strategies to Light a Fire Under Your Innovation Program

How can we introduce a culture of radical innovation into our companies before we get to the brink of bankruptcy? Harvey Briggs shares strategies to make sure your company feels the heat before it's too late.

5 Ways to Bridge the Implementation Gap

Ideas may be plentiful, but getting the good ones to market can be difficult, if not impossible.Why are some companies able to achieve this task better than others? Harvey Briggs takes a look at five traits observed in companies that are highly effective at executing their innovation plan.