audience research

From Fixed to Flexible Lives

A major shift is underway from fixed to flexible lifestyles, from commute to communicate forms of consumption. The Millennials or Generation Y are at the heart of it, both by choice and necessity; but the impacts will be felt far wider as new technologies enable a more flexible, pick and mix approach to life and work.

Finding Your D. Money: the Three C’s of Critical Question, Community & Commitment

We prize our time. People who practice collaborative innovation know they cannot monopolize the waking hours of their sponsors and communities. In this article innovation architect Doug Collins explores the three C’s of critical question, community, and commitment. Practitioners raise the odds that everyone involved in collaborative innovation will view their time as well spent when they help sponsors address the three C's in authentic ways.

Using Strategic Intelligence Platforms to Advance Innovation

Leaders need to develop a ‘habit of knowledgeability,’ according to Haydn Shaughnessy, who has written extensively on change and innovation for Forbes, WSJ, InnovationManagement and HBR, among other noteworthy publications. In this article, Harun Asad expands on this notion and suggests how to build and implement a strategic intelligence platform that facilitates advancing innovation.

How to Leverage Results from your Research and find Buried Treasures

Every year hundreds of millions of pounds are spent on consumer and market research. All those involved in NPD will know how a myriad of research projects is deemed fundamental. Yet, managers across the globe may be wasting a good portion of their research budget. Learn more on how to leverage research results and create new opportunities in this article by Bryan Urbick, Chairman of Consumer Knowledge Centre.

3 Ways to Tap into the Voice of the Culture

For decades we’ve been taught the surest way to developing successful new products is to listen to the voice of the customer. And we’ve all experienced focus groups and surveys. Consumers tell you they want one thing and then turn around and do another. So which is the right voice to listen to? Harvey Briggs provides some guidelines.