In the world of hyperinnovation innovation itself is changing. In place of a monolithic R&D based innovation culture we suddenly have a proliferation of innovation approaches and new pressures on enterprises to innovate. Haydn Shaughnessy and Nick Vitalari argue the innovation playbook needs to be rewritten, and relabelled.
Securing good ideas through open innovation processes and crowdsourcing is spurring differentiation and growth for companies that get it right but is it also storing up a trust problem? The development of ideas in an open environment is driving some creatives away. Maxine Horn of Creative Barcode, lights up a road to ‘open protection’ and a richer ideas environment for the enterprise.
This week InnovationManagement spoke with Jackie Hutter, Chief Intellectual Property Strategist of The Hutter Group LLC about her perspective and experiences with innovation management. Learn more about how and when IP counseling should enter into the innovation process (if at all) and what exciting new technological projects are in the works.
In today’s “knowledge-based” society, it is becoming increasingly imperative for companies to “mine” knowledge and technology generated by universities. Why? Because the outcome of such industry-university collaborations help companies create new activities and jobs.
Open innovation is one of the hottest issues in the world of innovation today, but also perhaps the least understood. Jeffrey Baumgartner shares a simple framework for thinking about open innovation, its pros and cons, and how you may be able to utilize it to help spur innovation in your organization.
There is one area in which open innovation differs significantly from in-house innovation: the legal element. The consequences of ignoring the legal side of open innovation can be catastrophically expensive, warns Jeffrey Baumgartner.
Many companies pay substantial yearly fees in order to protect their patents. But what business benefit do these patents really generate?
