Marketing guru Seth Godin, in his book We are All Weird, argues that the age of mass markets is over. Furthermore, the alternative to mass is not niche, but weird.
The Experience Economy is accelerated by the current global crisis according to Joe Pine. People don’t want more stuff, in this post-growth global economy people start questioning what they really value and that is experiences with others, loved ones, colleagues, friends, etc. There’s more demand for experiences and this will create job opportunities, moreover because commoditized services are being outsourced and offshored.
Extending the principles of open innovation to the public sector is a particularly important transition. Public bodies are significant spenders on products and services and yet are often distant from the most dynamic processes in our economy. Dennis Hilgers and Frank Piller look at the wider benefits of an open public service in an extended web article downloadable on Innovation Management. The authors raise some of the most important issues below.
Eric Von Hippel has long been an advocate of user-led innovation but it is not always clear what user-led innovation really means. A newly released study on consumer innovation by Von Hippel reveals more than you might think. Haydn Shaughnessy delves deeper..