Companies put in lots of Market Research efforts to nail down the needs, wants, wishes and whims of the elusive consumers. But, how reliable are the results? Are there logical – or illogical – reasons why consumers sometimes say one thing and still do the other? In this blog, Bengt Järrehult uses the findings of Daniel Kahneman, the Nobel Laureate in Economy 2002 to understand more of this in the area of innovation.
Sometimes we find ourselves unwillingly obeying unwritten laws and rules that hinder us from growing our business the way we want to. In this blog, Bengt Järrehult looks at studies done on ant societies and draws different parallels to human organizations. Is stagnation a natural phenomenon after a period of growth?
The level of innovation capability within organizations is connected to the ability of making the right sense of collective experiences, especially in uncertain or ambiguous times. In this post Susanna Bill delves deeper on the importance of sense making and the effects it has on the level of innovation capabilities. And addresses a personal dilemma.
A variety of human group behaviors can undermine innovation. For best results, we need to be aware of them and mitigate those that can derail innovation efforts.
