Start-up companies are almost synonymous with innovation, while the well established companies are usually perceived as being risk averse and much less innovative. In this article Jeffrey Baumgartner uses Prospect Theory to better understand how executives perceive risk and innovation opportunities.
Lessons on the competitive advantages of creativity can be seen from Google to Monet. Author Chad Cooper takes a scientific approach to how knowledge and experiences fuel creativity.
Natalie Jenkins explains how adopting a set of creative thinking methods can help to prepare you for today's world of constant change and upheaval.
Organizations have had varying degrees of success in utilizing consumer research in their innovation processes. According to Ellen Di Resta, this is typically due to a misalignment of expectations for how directly the consumer can influence the product development process.
Sustainable innovation cannot be achieved by mechanically lining up best practices and executing them. According to Mitchell Ditkoff, the real catalyzing agent for renewable innovation is the ground from which these best practices spring.
Years of cost-cutting and focus on process excellence have created in many firms a culture that is focused on operational excellence and risk avoidance. For innovation to succeed as a corporate objective, the culture must change to accommodate the risk and uncertainty that accompanies an innovation focus. Luckily, several important levers can help you change the culture, as Jeffrey Phillips explains.
How do organizations come up with new ideas? And how do they use those ideas to create successful new products, services, businesses, and solutions? Author Robert Tucker outlines seven proven strategies for unearthing breakthrough business innovations.
