PEDRO DA CUNHA
Pedro da Cunha, a co-founder of Exago, he’s had a clear passion for innovation since he began a career researching robotics. He later worked as a consultant and business manager in firms focused on Information Technology and Management Consulting. He’s been involved in creatively applying technology and progressive corporate ventures, throughout a career spanning multiple countries and industries.
Everyone understands the value and promise of open innovation in the business world – from brand awareness and customer engagement through to the search for fresh answers. But, truth be told, most programmes are failing to deliver results because their dynamics are too complex and the processes used are proving inefficient. A lack of relevance is also strongly affecting returns.
We are moved by goals. The resolve to reach the finish line pushes us forward: at work, in life. Why then do we keep idea management initiatives alive when it’s not clear what results they deliver (if any)? And how often have we yearned for a formula that definitely makes it all happen?
More than ever, companies need to engage their employees to assure long-term viability. Yet, overwhelmed with information, people’s attention spans have become shorter and shorter. Their willingness to contribute to lateral activities has shrunk, particularly if these are boring or create anxiety. And innovation is often no fun…or can it be?
Innovation is the mantra in leadership these days. Isolated innovation efforts abound. Still, most likely, your innovation program will fail, as many do. Not because you’re incapable of good innovation or because you’re lacking a mandate, but because you’ve probably overlooked some fundamental pre-requisites. Don’t worry, we have good news.
