Visions and consequently major innovations are molded by the technical and human revolutions that industries live in. In a time when just one big industrial revolution existed, every company simply had to follow the common path (see production automation in the 60's-70's). The 20th century car industry was a good example. Then Internet technology came onto the scene (more complex and diverse than the web from the early 2000's) and the thread for innovation is no longer so straight forward.
Business model innovation is a potentially powerful strategy for growing your business in the current recessionary economy. In this article, Jeffrey Baumgartner provides a helpful overview of it, and outlines some ways in which your organization may be able to leverage it.