Five Strengths of Innovation Leaders
Highly innovative leaders need to share a clear vision, practice effective communication, and make a commitment to roll imagination into reality.
Re-envisioning Client-Agency Engagement through Collaborative Innovation
The Digital Age disrupts the practices and beliefs that gird the archetypical relationship between advertising agency and client. The Procter & Gamble Companies discarded a relic of the client-agency relationship, the creative brief. They seek more authentic engagement that leads to more compelling campaigns. What possibilities do clients open when they move from exchanging information to engaging in co-creation? What role might the practice of collaborative innovation play in redefining roles between client and agency?
Finding Your D. Money: the Three C’s of Critical Question, Community & Commitment
We prize our time. People who practice collaborative innovation know they cannot monopolize the waking hours of their sponsors and communities. In this article innovation architect Doug Collins explores the three C’s of critical question, community, and commitment. Practitioners raise the odds that everyone involved in collaborative innovation will view their time as well spent when they help sponsors address the three C's in authentic ways.
Benchmarking E-mail Usage to Assess Collaborative Innovation
The practice of collaborative innovation opens the door to meaningfully transforming the ways in which people engage with one another as they pursue the critical questions facing the organization. Understanding the extent to which people continue to use incumbent means of collaboration can help you to understand the extent to which they have embraced the practice. In this article Doug Collins suggests having a look at our old friend, e-mail.
How to Align Innovation with Your Corporate Strategy
For any corporate innovation initiative to succeed, it is important that it is aligned with corporate strategy. Jeffrey Baumgartner shares a simple three step approach to help ensure that this happens and to avoid common pitfalls.
More innovation lessons from childhood: The 5 whys
Mike Dalton explains how the "5 whys" can be a powerful tool for innovators seeking to uncover new product and service opportunities.
Questioning: An Underutilized Innovation Strategy
One of the most powerful innovation tools available to every member of a group - be it a team, a company division or an organization - is a tool that those individuals are often reluctant to use. The tool I am talking about, of course, is: questioning.
QREATIVITY: Revolutionary ideas come from ridiculous questions
Question-based creativity is a concept that most people are familiar with. But businesspeople need to ask bigger questions - questions that push ideas to their very limits. Read Scott Ginsberg's article to find out how...