The Driving Forces of Change
Six major forces are driving change in today’s world. Developing a successful innovation program requires that your organization understand and master all of them.
6 Mega-forces of Change that Affect Innovation
Today, there are six essential forces that are driving the changes that are occurring across much of today’s world. While these may not be the most pressing issues for your company, chances are that some combination of them will have a significant influence on your situation, on the strategic choices you make and thus on your approach to innovation.
How to Break Out of the Commodity Trap: A Lesson from Mickey Mouse
Look at almost any industry and you will see companies struggling to differentiate what they have to offer from everything else in the marketplace. So it’s hardly surprising that one of the most common complaints I hear from senior executives is “My product is becoming commoditized. Is there a way out?”