What Visionary Companies Do Differently

Visionary companies do not only try to see into the future – they create the future. The history of innovation is scattered with examples of misjudgments regarding the dynamics of new technology. Less than two years before Polaroid’s bankruptcy, Morgan Stanley made the following statement: “We are upgrading Polaroid to Outperform from Neutral based on the company’s new product performance…

Innovation Versus Vision

Truly innovative companies do not aim to be innovative. Rather they relentlessly strive to follow a unique strategy, says Jeffrey Baumgartner.