Kay Plantes

KAY PLANTES

MIT-trained economist Kay Plantes is a strategy consultant and author of Beyond Price: Differentiate Your Company in Ways that Really Matter (Greenleaf Book Group, 2009). She writes a blog on business model innovation at plantescompany.com/blog.

A Business Model Innovation Lesson in Personal Sanitation Products

Kay Plantes never thought toilets could be so interesting. During a recent trip to China, she realized that they provide a rich example of thinking beyond one product when pursuing innovation.

How to use Systems Thinking to Unearth Innovation Opportunities

It used to be that "systems thinking" was a specialty reserved for a select few intellectuals. Now that it's clear every element of our work is part of a larger system that visibly and invisibly shapes our individual and organizational opportunities and risks, it's time for all us, and especially those looking towards innovation, to become systems thinkers. Why? Understanding system dynamics provides insights into where innovation will have a high payback, explains Kay Plantes.

Lessons in Business Transformation

Is the world turbulent and hard to predict or changing in discernible ways? Two prominent strategists have different views, but draw similar lessons for business leaders.

Open Markets and their Implications for Business Model Strategy

Kahn Academy is in the process of disrupting the long-staid textbook publishers market and K-12 education. This school is a stellar example of how any business today can thrive by capitalizing on trends that are opening markets for non-traditional competitors.

Strategy as an Innovative Design Process

Unpredictable, turbulent markets and fluid industry boundaries characterize today's global economy. Yet our approaches to strategic planning, formed in the closed markets of the Industrial Age, often assume exactly the opposite. As a result, companies are mired in commoditization, industry disruptions from unexpected competitors, stalled growth, and tentative strategies. To gain the agility needed to thrive in today's complex and demanding open markets, strategy must become an innovative design process focused on value creation, says Kay Plantes.

Why Business Model Innovation is Critically Important Today

One of the few ways left for companies to protect their margins is through business model differentiation. According to Kay Plantes, business models have become the new basis of competition, replacing product features and benefits as the playing field on which companies emerge as dominant or laggards.