Eco-friendly businesses are gaining popularity among consumers who value companies that promote sustainability and corporate responsibility. However, the problem facing a lot of these companies is reaching potential customers who aren’t actively seeking out environmentally conscious businesses.
With each new year, marketers think about the success and failures of the current year, as well as what they're going to do better during the next.
It's that time of year, following the holiday excess many of our waistlines are looking a little fuller and our email inboxes are full of newsletters, including 2018 predictions and the key trends to consider.
In 2010, Pepsi invested millions of dollars in the “Pepsi Refresh Project,” moving their entire marketing strategy to social media. The campaign was, of course, widely promoted via online networking channels and, in the beginning, it seemed like a huge success.