How to Design a Provocative Creative Challenge

If you want creative ideas, you need to invest your creative energy not in ideas, but in understanding the problem and formulating provocative challenges, instructs Jeffrey Baumgartner.

How to increase your odds of serendipity with Twitter

Twitter is a great tool for serendipity. How can you increase your odds of bumping up against great ideas there that you can potentially use in your business?

How to lead creatively and inspire your people

If you're a manager who wants to lead creativity effectively, there is hope and support available. You could be remembered as fondly as Herb Brooks is remembered by the 1980 U.S. Olympic hockey team. He's the guy who helped them achieve a miracle.