Customer and market research, competitive benchmarking, and focusing on market share could be detrimental to your organization's future performance. These approaches are critical improvement tools. Top performing organizations have turned them into a disciplined and useful science. But they can also lead to "me-too" followership or - even worse - commodity products and services that compete only on price.
Ideascale2021-12-02T18:02:44-08:00January 9th, 2012|Categories: Uncategorized|Tags: business development teams, competitive benchmarking, consumer insights, creative, customer, customer engagement, customer research, empathic innovation, ethnography, focus group, hands on, innovation, management systems, market appeal, market intelligence, market research, market share, market understanding, network, organization competencies, patterns, planning sessions, Problem Solving, Product Development, tools, what if|