Michael Fruhling rececently spoke with Dr. Horst Wenck, Beiersdorf's Corporate VP of R+D, about his company's approach to open innovation. One key is its OI web portal, which carefully cultivates a qualified set of external partners. Once a relationship is established, Beiersdorf forms a 'project house,' where qualified partners are deeply immersed in its current technical needs and challenges and the corporate intelligence it has gathered to support its OI priorities.
A couple of years ago, it seemed that everybody in the external innovation business aspired to be "partner of choice." That is, they wanted to be the company that external partners would preferentially approach with unsolicited new opportunities. Michael Fruhling is pleased to report that a number of companies have really stepped up their external partnering "game."
Ken Klimpel, Colgate Palmolive's Worldwide Director of External Innovation and Outreach shares his perspective on some aspects of the approach he and his company take to drive their open innovation successes.
There is often a considerable amount of ambiguity at the outset of open innovation partnerships. Quite often, the technology customer is considerably larger than the provider and is being pursued versus being the pursuer. The technology provider almost never knows the full extent of what needs to be demonstrated in order to earn a customer's business commitment. They are also quite often reluctant to ask so as to avoid offending the other party or seeming ignorant or unsophisticated. How can this situation be improved?
Today's University is a rich resource for companies seeking game-changing technological breakthroughs. In this in-depth article Melba Kurman looks at the benefits of open innovation partnerships between companies and American university researchers.
The innovation ecosystem is not new but it certainly has many new features. Jorn Bang Andersen looks back at the evolution of the innovation ecosystem, where it is now headed and how companies can develop ecosystem strategies.
In the world of hyperinnovation innovation itself is changing. In place of a monolithic R&D based innovation culture we suddenly have a proliferation of innovation approaches and new pressures on enterprises to innovate. Haydn Shaughnessy and Nick Vitalari argue the innovation playbook needs to be rewritten, and relabelled.
How can organizations derive the greatest value from consulting engagements or other outside partnerships? Here are three strategies that can make a difference whenever external resources are used, such as hiring a consultant or partnering with another firm.
In today’s “knowledge-based” society, it is becoming increasingly imperative for companies to “mine” knowledge and technology generated by universities. Why? Because the outcome of such industry-university collaborations help companies create new activities and jobs.
I have long argued that companies should look more at the people side of innovation rather than concentrating all their efforts on processes and concepts. The necessity of building trust as a basis for successful open innovation makes this even more relevant, and it also brings more power to the people who really drive innovation within a company.