The Creative Challenge of Changing Culture at IBM
Key Strategy: Facilitating Genuine Employee InvolvementExcerpted from the book: [...]
Ideas from All? Try the Whiteboard Technique
By Bryan Mattimore “Creativity is contagious, pass it on.” [...]
Generative AI can Augment Creativity
One of the co-founders of IdeaScale, Josh Folk, (disclosure: I [...]
Leveraging the “Pamplemousse Principle” in Creativity Training
Leveraging the “Pamplemousse Principle” In Creativity Training For more [...]
How to Improve Return on Investment With a New Project Management Approach
Too often, leaders label projects as successes or failures based on budget and schedule expectations. Although time and cost are critical factors, they ignore whether the project delivered the expected benefits.
How to Ensure Crowdsourcing Works for Product Innovation
Many enterprise organizations use crowdsourcing to find ideas in their blind spots - but how do you launch your first crowdsourcing challenge, and what sorts of questions do you ask? IdeaScale Crowd is hosting a webinar for first-time crowdsourcing innovators who want to engage a large group of collaborators in solving their problems.
How Do Organizations Typically Gather New Ideas?
Even the most fledgling innovation program have a research component. Innovation research guides decision making, problem statements, idea generation, solution sourcing, and several other points in the innovation lifecycle. And when it comes to research there are lots of ways to get the data that you need - but two common ways are surveys and crowdsourcing.
The Key to Winning in the Attention Economy
The circumstances of 2020 have seen businesses push to increased virtual communication and online offerings. How do you compete in this new attention economy, especially with so much noise?
How to Digitally Spark Corporate Innovation
To maintain relevance in the global competitive market, many companies already focus on the development and implementation of innovations, even using digital tools. But, in times of crisis, this focus is most likely to be lost when most businesses concentrate on keeping the daily business running.
A Climate and Ecological Crisis Demands Humanity Centred Design
Human-Centred Design has served us well as an innovation strategy over the last decades, making things better for people and more profitable for business. Today there is growing and widespread concern about the impacts of all this innovation on a third ‘P’ – the Planet. To innovate for a sustainable future we must transform our model from Human-Centred to Humanity-Centred Design.
Customer Service Innovation: What You Need to Know
At its core, customer service is simple: Make sure your customers are happy. But even if you’ve succeeded in making your customers happy for a time, constantly improving your customer service should be a goal for you and your business, as it can help you stand out from competitors.
Traditional Marketing Tactics Needed for Digital Success
If you take a look at most marketing publications, the focus is on the latest and greatest marketing technology, the use of big data, and all the software, productivity, and organizational solutions you need to find and retain the best marketing force possible.
Creativity: Why it’s Better to Turn your Problems into Goals
When it comes to creative problem solving, which is more effective? Focusing on the problem at hand, or on setting goals for what we'd like to accomplish? Jeffrey Baumgartner explores this perplexing question and comes to a very clear conclusion.
Product Development: Do you Know what you Really Need?
Product development requirements often change in the course of a project, sometimes for the most arbitrary of reasons. Too often, the executives who ask for these "tweaks" fail to understand the significant ripple effects these changes can cause in terms of manpower, resource allocation and time, warns Michael Fruhling.
Open Innovation: External Partnership Best Practices
A couple of years ago, it seemed that everybody in the external innovation business aspired to be "partner of choice." That is, they wanted to be the company that external partners would preferentially approach with unsolicited new opportunities. Michael Fruhling is pleased to report that a number of companies have really stepped up their external partnering "game."