Creativity

Focused on creativity, creative thinking, brainstorming, ideation, and similar subjects

The Surprising Thing That’s Killing Your Creativity

Productivity and creativity fuel professionals as they make strides in their field. But small things can chip away at workflow, substantially impacting projects and presentations. Focus is an essential skill to exercise in the office, but it is in jeopardy because of one significant threat—distractions.

2019-04-30T16:39:39-07:00February 28th, 2019|Categories: Strategies|Tags: , , , , |

How IP Law Encourages Creativity

Innovation is crucial for our society. Technological developments in every area of life have completely transformed the way that we communicate, travel, work, eat, and so much more. Without realizing it, we count on inventors like Steve Jobs and Elon Musk to improve and transform our daily lives. What we also don’t realize is that one of the driving forces behind innovation is intellectual property (IP) protection.

2019-05-01T08:52:25-07:00February 27th, 2019|Categories: Enabling Factors|Tags: , , , , , , |

It’s All About Interaction!

The central role of Interaction Design when creating delightful customer experiences

Organisations depend on their competitive advantage in order to become or keep successful, relevant for their customers and grow over time. As we all know, competitive advantage is achieved via either one – or a combination - of the strategies involving pricing, service and product quality or customer service excellence. We argue that another overarching strategy should always be present in a company’s strategy; delivering an excellent, desirable and memorable customer experience.

Are You Looking Everywhere for Your Ideas?

Lots of industries care about intellectual property and proprietary information, but perhaps none more so than the automotive industry where product development is seen as the competitive edge.

How to Keep Your Employees from Losing their Creativity

The most successful businesses and corporations in the world place employee satisfaction on the same pedestal as customer satisfaction. These corporations understand that without a loyal, creative, and cohesive team of satisfied employees, success cannot be attained.

Design Thinking: the Road Towards Innovation

Design thinking is methodology that combines creativity and logic to improve operations, products, and decision-making. Its iterative cycle identifies a need or opportunity and ultimately improves profitability by adding to your knowledge, and boosting productivity.

Can Everyone Be Innovative?

Innovation is an integral part of many organizations today, and for good reason: it helps companies stay agile, relevant, and evolving. However, innovation is often difficult to achieve—or is even met with resistance.

Is Your Team Proficient in the 3 Cs of Innovation?

When leaders foster a culture of innovation, they enable their teams to be creative, flexible problem-solvers who thrive in the face of change. But what is a culture of innovation? And how does a leader begin to foster one? Building a culture of innovation originates with embracing The 3 Cs: critical thinking, curiosity, and customer-centric design.

You’re Stifling Innovation, And You Don’t Even Know It

It is a common belief that encouraging creativity will lead to higher levels of innovation. In actuality, most organizations already have the creative ideas they need. But they are missing or outright rejecting them, and they don’t even realize they’re doing it.

Lessons from Apple on Why Aesthetic Innovation is Important

It’s pretty much impossible to argue with Apple’s success. It’s one of the most valuable companies in the world, and has maintained dominance for its reputation as an innovative company that produces top-of-the-line hardware. Because of its products and brand reputation, Apple has gained a cult following that will buy nearly every new product that emerges, year after year. So why, even with the high price tag, are so many consumers willing to shell out for every new gadget that comes along?