How R+D Can Build Marketing Support for its Ideas

Last week, we introduced the topic of R&D's frequent lack of marketing support for its ideas and some culturally ingrained attitudes that can contribute to this. This communication gap is frustrating, especially for those in R&D whose role it is to develop and sell-in new initiatives. This week, we continue this discussion and describe strategies to help overcome resistance.

Why Marketing Doesn’t Want R+D’s Ideas – and what to do about it

One of the most common frustrations expressed by R+D professionals is that marketing lacks interest in their ideas. Why is this often the case, and what can be done about it?

The Innovation F-word

Fail fast. Fail cheap. Fail early. Go out to fail. We have all heard these words numerous times in connection to innovation and how to create radical innovation, the ultimate dream for all of us involved in the field. In fact the f-word is used so frequently in connection to innovation that it is about to become yet another meaningless slogan. Why is failure so hard? In this blog post Susanna Bill takes failure out of slogans and into a human orientated perspective.

2021-12-05T08:21:53-08:00September 25th, 2012|Categories: Innovation Psychology|Tags: , , , , , |

Tips to spark your creative genius at work

Imagine showing up to work each day truly happy that you are there, getting energy from your colleagues, having fun in meetings, feeling like what you do counts. It is possible. You just have to create the conditions that help you to spark your creative genius.

Getting back on the innovation road after a recession takes time and patience

Companies that really suffered have a long road back to innovating. Rebuilding trust, culture realignment and leadership are the keys.

How to lead creatively and inspire your people

If you're a manager who wants to lead creativity effectively, there is hope and support available. You could be remembered as fondly as Herb Brooks is remembered by the 1980 U.S. Olympic hockey team. He's the guy who helped them achieve a miracle.

The Critical Role of Trust in the Innovation Process

The innovation process requires considerable amounts of trust. The innovation process involves risk both for the firm running the process and employees participating in the process. Jeffrey Baumgartner outlines some practical ways to increase the level of trust, and therefore the level of innovation, in your firm.

Open Innovation: Why Mindset Matters Most

I have long argued that companies should look more at the people side of innovation rather than concentrating all their efforts on processes and concepts. The necessity of building trust as a basis for successful open innovation makes this even more relevant, and it also brings more power to the people who really drive innovation within a company.

The Great Innovation Lie

Often, organizations have a tendency to turn innovation into a highly complex system involving numerous processes, approaches and models. Here's a little secret: It doesn't need to be complex to be effective.