Let Customers Help You Innovate During COVID
In this article, we'll look at three ways to engage customers and create products they want to buy right now.
In this article, we'll look at three ways to engage customers and create products they want to buy right now.
Design Thinking (DT), (also known as human-centered design) is an innovation process used to evolve products and services in business and social impact sectors. World-renowned companies like Apple, Google and GE use DT for business solutions, and top-tier colleges like Stanford, Harvard and MIT teach DT to students looking to solve the world’s biggest problems.
Everyone is mesmerized by the mystery and magic of innovation and new technologies through AI, Blockchain, IoT, AR/VR, Digital Ecosystems and more. Conversations center around the latest products and services as well as the future impact of a digital life. Yet there is one question that is surprisingly overlooked in many circles - how will leaders and teams innovate and collaborate in a changing business world?
IdeaScale’s second largest customer segment is in the field of education (our largest segment is our work in government innovation) and it’s been growing steadily over the past four years. One of the reasons that we think there’s a renewed focus on innovation in education, is because numerous emerging trends impact education at every level: from remote learning to the maker movement and the gig economy.
The legacy approach to talent selection involves matching education, length of experience and functional skills to the role. All of this makes sense as a baseline, and for well-established professions. But, we argue, selecting talent for innovation requires a whole new approach. Companies must recognize specific innovation skills that drive business outcomes. Yet today, most lack the tools to do so.
Corey Michael Blake is president of Round Table Companies, a firm that works closely with authors to develop graphic novels. In this interview with Michelle James, he explains how the book business is being transformed today, and the central role of creativity in all parts of the revolution.
The future of creativity is relational, based upon engaging and connecting with others, according to author and consultant Peggy Noonan.
Stephen Shapiro explains the thinking behind open creativity and why he wrote a book and created a card deck called Personality Poker.
In this interview, Michael Margolis explains the importance of storytelling as part of the paradigm of creative leadership.