How COVID Impacted 2020’s Innovation Trends
Every year, IdeaScale undertakes a comprehensive audit of our system data, our customer conversations and survey data in order to develop report on the state of crowdsourced innovation.
Every year, IdeaScale undertakes a comprehensive audit of our system data, our customer conversations and survey data in order to develop report on the state of crowdsourced innovation.
With the rise of the innovation department, numerous organizations are focusing their attention on their company’s ideation rate. A good ideation rate generally predicts other positive company health indicators: profitability, higher employee retention rates, reported customer success, but there’s another innovation health indicator that we think organizations should pay attention to: their implementation rate.
This is the third part of a three-part article series. We are investigating why – despite all the investments made into the early phase of innovation – innovation results remain disappointing. We call this the “corporate innovation problem”. In the first part we illustrated that companies are investing heavily into the early phase of innovation. In the second part, we provided some metrics on the corporate innovation problem and found that the corporate innovation problem actually consists of a “complexity” problem” and a “system problem”. In this article, we show six levers to change the “system problem” and think this is the way to solve the corporate innovation problem – and ultimately to increase innovation performance.
This is the second part of a three-part article series. In the first part we illustrated that firms are investing heavily into the early phase of innovation. In this second part we show that despite of all these investments, innovation results remain disappointing. We call this the “corporate innovation problem”. We provide some metrics and find that there are two root causes. In the upcoming third part we will suggest that six levers can be used to address one of the root causes. We believe that moving these levers can provide a solution to the corporate innovation problem – and ultimately lead to increased innovation performance.
Innovation is at the top of the Management Agenda for many companies. For excellence in innovation, companies have to master the chain of activities from discovering valuable insight into unmet customer needs to successful market adoption. However, despite large and growing investments into innovation, results remain disappointing. We call this the “corporate innovation problem”. In this 3-part article series we dig deeper into this problem and find that there are actually two root causes for it. We focus on one of the root causes – the “system problem” – and work out six levers of improvement. Acting on these levers offers a solution to the corporate innovation problem and ultimately increases innovation performance.
In its latest Global Innovation Excellence Study Arthur D. Little provides hard evidence on which innovation practices separate top innovators from others within and across a wide range of industries. The study zooms in on the relationship between innovation success - based on impact of innovation - and innovation performance - based on a comprehensive framework which breaks down innovation activity into different areas and looks at adoption of best practices in each – and is available as an online toolkit. The toolkit is readily accessible and provides valuable feedback on innovation performance as measured against peers, including opportunities for improvement.
Owners and managers of small and medium sized companies (SMEs) are reluctant to hire consultants and even more so when it comes to innovation management consulting. And they often have good reasons to do so. They don’t see an appropriate value for the money and time they invest on innovation management consulting - especially since the quality and range of such services varies dramatically.
Companies sometimes behave like the ostrich with their head in the ground while others emerge from the crisis like a phoenix. Not knowing with which new products or services your company really earns money is a bit like the ostrich. However there are effective means to gain transparency on innovation spending without too much effort. These tools also allow a comparison with your competitors to understand what they are doing differently in their approach to successfully managing their innovation activities. Finally, they help companies which currently struggle with the economic situation to become more effective and efficient in their innovation management.
Companies become increasingly restrictive in their consulting spending, especially during times of economic crisis, where the return on the investments on consulting services is questioned and carefully considered. Consulting in the area of innovation management is even more under pressure as it is usually much lower on the CEOs’ agenda than e.g. restructuring or general cost-cutting. Therefore, innovation management consultants face the challenge to develop their client base, be effective by providing the right recommendations and be efficient by developing these recommendations in as short a period of time as possible. Mastering such a challenge seems like searching for Columbus’ Egg in innovation management consulting.
Innovation is frequently marketed as driver of growth and prerequisite for remaining competitive. However, the process is often risky, especially for small or medium sized enterprises in search of ways to successfully manage their new products, services or businesses in a systemic and stable manner. Luckily, tools such as the “A.T. Kearney House of Innovation” are available to lend an essential helping hand.
Before getting to this stage, 44% of organizations say the primary barriers to enterprise-wide analytics adoption are cultural. IBM Institute for Business Value and MIT Sloan Management review released research based on a survey of more than 4,500 business leaders from more than 120 countries and a variety of industries.
Copycat innovation, the act of adapting a solution that has been used successful in another industry or profession, is a more reliable, affordable route to innovation, suggests Dr. Yew Kam Keong, Ph.D.
An EU benchmark of national innovation capabilities has the United States out in front with some European countries falling behind the emerging economies. The US Government on the other hand is deeply concerned about its innovation capability. Haydn Shaughnessy asks if the benchmarks give us a way to rethink innovation.
Nothing breeds success like success, at least according to the old proverb. However, this is not always the case when it comes to business growth. Many organizations, from Polaroid to Sony, have become victims of their own success: they achieved enormous growth by introducing new products – the Polaroid camera, the Sony Walkman – but as the marketplace matured this growth slowed and they were left looking for alternative paths.
Perhaps your company’s product innovation process is one of the casualties of the Great Recession. Yet, you know that a steady release of new products or services into the marketplace remains the only way to stay strong and grow in an increasingly competitive world. Companies need to produce more with less, to make it faster, and to do it with reduced personnel. What do you do? Read more in this article by Dr. Scott J. Edgett.