customer research

Social Media and Product Development – from Theory to Practice

Many of us have seen those “Did You Know?” videos on YouTube. With millions of views, these compelling videos give facts and stats on globalization in the information age, demonstrating the pervasiveness of social media as a medium for collaboration, knowledge sharing, open discussion and relationship building. This post briefly discusses three areas that show the most promise for generating real business value.

Educating Innovators

When does innovation begin? Is it at the moment of inception, or at the moment of adoption, or at the moment when the new innovation really displaces the old? An interesting question, especially as the implications of each milestone are fundamentally different, yet each is a profound accomplishment in their own right. British historian David Edgerton has argued in his book The Shock of the Old for a focus on something between adoption and dominance; and reliance upon what he calls “use-centered history” to mark the real impact of new innovations.

The Benefits of Pursuing Collaborative Innovation with Your Customer Advisory Board

Many organizations have committed to developing deeper intimacy with their most important clients by establishing customer advisory boards. The most compelling, worthwhile forms of engagement within this structure occur when board members and stakeholders from the sponsoring organization explore possibilities for helping one another realize their respective visions. In other words, they collaborate and innovate on what a shared future might offer. In this article community architect Doug Collins makes the case for supplementing the board meetings with a virtual community focused on collaborative innovation to improve the continuity of the dialogue and formation of the ideas that arise.

Building Your Innovation Toolbox for Successful Co-Creation

Innovation management has become one of the most critical factors contributing to sustained business growth. Co-creation is an extremely powerful driver of innovation provided that you manage the process and harness social technology. In this article Catherine Constantinides takes a closer look at the different tools you need to consider to be successful.

Solve Customer Frictions

Good ideas are most successful when they're not just a modern novelty, but fulfill an unmet customer need. Gis van Wulfen describes how to find innovation opportunities by identifying customer frictions.

Taking Both Users and Organizations Seriously: The Development and Organization of Participatory Innovation

Participatory innovation is still a new experience to many practitioners. How do you make sure you are actually listening to users? And how do you organize your company internally to properly involve external stakeholders. Participatory innovation is the new discipline of involving users of products and services, and understanding what they are really saying, even if some of those signals are not what you want to hear or see.

4 Steps to Design-Inspired Innovation: A Primer on Design Values For Business Leaders

What can design really teach business leaders about how to run their organizations? And where does it fit into the ever-evolving lexicon around innovation? Nicole Chen sketches out the top four values that business leaders should adopt from design thinking.

How do you Deliver Innovation in a Research Environment?

Research at Lund University is world-class. Research is undertaken in areas such as biotechnology, nanotechnology, automatic control, wireless communication, logistics, ecology and cognitive science.