DNA of an Innovative Business: Is It Yours?
With the acceleration of modern economic, societal and environmental changes, new opportunities are created everywhere, and often where we least expect them.
How Machine Learning is Changing Business Communication
Machine learning is not a sci-fi concept anymore. Over the past few years, it has improved business operations in multiple ways. One of the areas that benefit from ML technologies the most is business communications. So, how does machine learning impact your internal and external communications? Let’s find out!
The Key to Winning in the Attention Economy
The circumstances of 2020 have seen businesses push to increased virtual communication and online offerings. How do you compete in this new attention economy, especially with so much noise?
How Is Digital Innovation Changing Marketing?
In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.
How Eco-Friendly Businesses Can Improve Their Online Marketing Efforts
Eco-friendly businesses are gaining popularity among consumers who value companies that promote sustainability and corporate responsibility. However, the problem facing a lot of these companies is reaching potential customers who aren’t actively seeking out environmentally conscious businesses.
Top 5 Innovative Trends in Event Management
Whether you operate as a small-scale startup and visit conferences and seminars personally or are looking for ways to innovate within your own event management process, implementing new and interesting trends into the pipeline can prove highly beneficial.
Vision for 2020: 5 Innovative Marketing Strategies to Try Out in the New Year
With each new year, marketers think about the success and failures of the current year, as well as what they're going to do better during the next.
Why Experiential Marketing Is A Must In 2020
Consumers are no longer excited by traditional commercials, including display ads, banner ads, and native ads. In fact, these ads are causing a pandemic known as “ad fatigue” and symptoms range from disinterest, boredom, and more. The problem is worsening.
Why Every Business Needs Female Marketers to Steer an Inclusive Strategy
Decision-makers can create a more equitable – and profitable – work environment by promoting gender equality – starting with the marketing business unit.
Tips for Established Businesses to Survive the Startup Surge
So much has already been said about what smaller, fresh companies need to do in order to gain a competitive edge in a well-developed market, but how often do you think about what those well-established businesses should do to achieve the same?
Innovative Ideas for Boosting Your Site & Brand
Business owners can boost the visibility of their digital assets by taking advantage of a few helpful practices.
Traditional Marketing Tactics Needed for Digital Success
If you take a look at most marketing publications, the focus is on the latest and greatest marketing technology, the use of big data, and all the software, productivity, and organizational solutions you need to find and retain the best marketing force possible.
How Technology is Changing the Promotional Landscape
Technology continues to evolve at a steady pace. It's no secret that modern technology has, in many ways, shaped how businesses and companies promote themselves, as well as their products or services to their target audience.
Why Your Online Marketing Needs an Offline Boost
We tend to forget that the success of online stores doesn’t depend only on online marketing methods. Of course, the modern business world is almost entirely digitalised and customers are increasingly purchasing products online, however, we cannot ignore the influence offline marketing has on online businesses.
Digital Factory of the Incumbent: Software of the Mind
This paper was originally published on smartinsights.com, the 11th of September, 2018. Republished here with permission from the author.
Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology.