Basic trends – things like “Top Innovation Leaders 2020”
Many people have said that 2021 was 2020 Part II, but IdeaScale looked at some of our system data (as we do every year) to see what we could learn, and there are a few key trends we think are different from 2020, and that we think bode well for a creative 2022.
In this series I’ve been critically examining the significant changes impacting the corporate innovation competency, which leads to how organisations drive future growth and impact.
In my last article I wrote about the influences and themes that I see changing how large, mature and (often) incumbent organisations drive innovative growth and impact. In short, the innovation development professionals are (ironically) being disrupted.
2020 revealed our fragility and our capacity for adaptation, and what IdeaScale's 2021 State of Crowdsourced Innovation report reveals is improved innovation capability from faster implementation rates to more engaged leadership. Let's look at some trends and takeaways from this year's report.
Every new year I create a series of personal and professional resolutions. Sure, many fade into (foggy) memory, but this year I was determined to once again focus on building out my professional network. So I’ve been getting out there and having some great conversations with smart leaders, who are connected to innovation development from different career levels, competencies, geographies and industry sectors.
The importance of email marketing when spreading the word about a product or service cannot be overstated. Studies show that for every dollar spent on your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than other marketing channels like TV ads.
In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.
This article is the fifth in a series which takes an in-depth look at how the changes brought about by the advent of the 4th Industrial Revolution are playing out on the world stage and how these changes are literally revolutionising the way things are done both at home and in the workplace.
With each new year, marketers think about the success and failures of the current year, as well as what they're going to do better during the next.
Technology startups can get motivated by offering solutions to the sharing economy companies and utilising the services offered by them.
The next in our series on the 4th Industrial Revolution, from the Business Optimization Training Institute (BOTI). Start with Part I here.
For as long as businesses have existed, so has customer service. With each advance in technology, it appears the way organisations deliver customer service has evolved. Similarly, customers themselves have grown to expect faster responses, at almost all times of day.
Human-Centred Design has served us well as an innovation strategy over the last decades, making things better for people and more profitable for business. Today there is growing and widespread concern about the impacts of all this innovation on a third ‘P’ – the Planet. To innovate for a sustainable future we must transform our model from Human-Centred to Humanity-Centred Design.
If you're running a business that exists digitally small or large, you do need to understand cyber threats, also known as cyber attacks.
Image recognition will make our cars safer, more efficient and reliable. Learn how image recognition technology is improving.
