Finding Your D. Money: the Three C’s of Critical Question, Community & Commitment

We prize our time. People who practice collaborative innovation know they cannot monopolize the waking hours of their sponsors and communities. In this article innovation architect Doug Collins explores the three C’s of critical question, community, and commitment. Practitioners raise the odds that everyone involved in collaborative innovation will view their time as well spent when they help sponsors address the three C's in authentic ways.

Reimagining Media & Entertainment through Collaborative Innovation

Established firms in the media & entertainment space struggle to prosper in the Digital Age. New business models, enlivened by technology, erode traditional sources of profit. What possibilities for reimagining the business exist? In this article, innovation architect Doug Collins suggests one avenue to pursue: consider the benefits that come from learning how to convene a community on the critical question by embracing the practice of collaborative innovation. Apply the practice to help people work to their potential.

A Blueprint for Effective Collaborative Innovation

Blueprints help people envision the future in a clear, practical way. What will the finished work look like? How will we create it? What possibilities does the new creation hold? In this article innovation architect Doug Collins introduces a blueprint for the practice of collaborative innovation. The blueprint helps people envision their organization as they transform it through the practice.

Observation Grounds Collaborative Innovation

The practice of collaborative innovation starts with observation: the discipline to see and grasp the nature of the work, the end user’s environment, or the world at large. In this article innovation architect Doug Collins explores how people who lead their organization’s collaborative innovation practice can reinforce community members’ observational skills.

Characteristics of Winning Communities for Social Product Innovation

Internal and external communities can bring real value to your organization by providing ideas and feedback for the innovation pipeline. Amy Kenly takes a look at several leading practices companies should consider when managing or participating in these communities.

Opening the Practice of Collaborative Innovation to the End User

Engaging end users in co-creation deepens the bonds between the organization and them. The activity can deliver economic value to all parties involved. In this article innovation architect Doug Collins highlights the critical questions that campaign teams will want to address when they pursue externally focused collaboration.

Measuring the Practice of Collaborative Innovation

Developing and supporting the practice of collaborative innovation takes time and money. What do we assess to weigh its value? In this article innovation architect Doug Collins proposes focusing on strategic alignment of the program, relative advantage of the ideas, and engagement of the community members.

Growing B2B Services: 3 Trends to Act Upon Now

What does it take for companies to market new, innovative capabilities as a service? The challenge to expand beyond products is daunting, but as market exemplars show, the returns on the investment can be worth it. The case studies explored in this article illustrate the extent to which services demand a premium in the market, drive differentiation from the competition, and build loyalty.

Applying Collaborative Innovation to Design Thinking

“Innovate or die” becomes the order of the day. People in response seek ways to innovate. Of late, many have embraced the practice of collaborative innovation, with its application of social media to sourcing crowds and ideas, and design thinking, with its structured approach to vetting hypotheses about new business opportunities. Having arrived in the organization by different routes, they exist as potential complements. In this article innovation architect Doug Collins explores ways to combine the practices to their mutual benefit.

How Human Behavior Can Skew Innovation

A variety of human group behaviors can undermine innovation. For best results, we need to be aware of them and mitigate those that can derail innovation efforts.

Insource Innovation to Generate Better Ideas & Fuel Product Pipelines

Is innovation a numbers game? We’ve all heard the statistics around the number of ideas it takes to eventually lead to a single successful product. But if we look at why it takes 3000 to 6000 or more ideas to find a single winning concept, the answer becomes fairly obvious: not every idea is a good idea. Mark Atkins explores how we can create better ideas, not more ideas.

How creativity is revolutionizing the book business: Corey Michael Blake

Corey Michael Blake is president of Round Table Companies, a firm that works closely with authors to develop graphic novels. In this interview with Michelle James, he explains how the book business is being transformed today, and the central role of creativity in all parts of the revolution.

The Promise and the Reality of Collaborative Innovation

Practitioners in each new field emerge to explore its early, exciting promise, reconciling that potential with the results they achieve in reality. The rapidly emerging and rapidly evolving field of collaborative innovation is no different in this regard. In this article Doug Collins shares his perspective on the current state of affairs in terms of where the field stands, relative to the claims made on its behalf.

How to Make an Ideas Community Work: Defining the Roles

Ideas communities are a hot topic but do you really know how to make them work effectively? Doug Collins brings his experience as a community manager to bear on the roles and resources needed to catalyze great ideas.